Effect of Anchor Text in your link building. (Complete SEO link building tutorial - Part 2)

 Now I will talk about sign boards. You would be curious why I am suddenly blabbering about signboards. Well when we are discussing roads we cant overlook signboards. Signboards are the ones that tell us which road leads us where. So in our Road - Links analogy what do signboards signify? Did you get it? Well they are the anchor texts. Mostly when we click some where it does not show us the URL we are about to visit. Rather it is mostly some text we click that takes us to another page. So I compare the anchor text to Signboards. The anchor text like sign boards do not show us the city. They either show us the name of the city or describe the best thing about the city like "the city of Cashinos". Now as a driver you will have to rely on the signboards to tell you where the road will take you. Similarly the visitors ( human or SE Bot) heavily rely on the anchor text to know what kind of page they are going to open when they click a link. So roads with no signboards are like a kind of trap. Imagine you are first timer on a small road and you see another small road diverging but with no sign boards. Will you dare to take the road? Same holds true for links without anchor texts. The search engine spiders do not bother to follow the links that do not have any anchor text. Mostly newbie developers or smalltime bloggers do this mistake. I have seen many experienced developers do this blunder too. What they do is make Image links to sites or pages. Image links without alt tags for Images are same as links with no anchor texts. Some times some over smart people dupe visitors with white space links. That is you click a sequence of white space smartly disguised with styles and that takes you to another site. Even this kind of links with white spaces as anchor text will be seen as roads without signboards and robots will neglect them. Worse than that there may be penalties for the site that carries the blank links too. You could be totally dropped form the Google index. When I say google it would mean all leading search engines like Yahoo, MSN and other organic search engines. Again misleading signboards are real headaches for a driver. Similarly misleading links are headaches for visitors too. So backlinks to a page that deals with cancer treatment will not benefit form a link from another page that shows in the anchor text "mickey mouse" unless there is some sinister connection between the two topics that I am not aware of. These kind of dupe links can negatively affect the Ranking of the site that it leads to. This is a black hat SEO approach. Its is an unethical way of going higher in SERP by bring your competitor down. But thats dangerous and not fair. I know that is what you are thinking at this point of time. If your business or site is facing problems like this then find the site that is linking to your site with wrong key words. First ask them politely to drop this tactic. If they do not respond to this then report the site to Google or Yahoo or MSN. This will make sure the criminal page and the whole site is sandboxed by search search engines.

The tutorial is not over yet. I prefer to deliver in packets that are small easily chewable, enjoyable and digestable. I will be adding more articles soon in this series of Link building tutorial. If you missed the first part of this article about the basics idea of link and how to use them properly click here.

By: seo services

Origional Resource:  http://www.netgoons.com/search-engine-optimization/effect-of-anchor-text-on-link-building.php

Complete SEO link building tutorial - Part 1

Hi Guys today we will be discussing linking strategies. Every one out there form Google to Grandpa tell us to get some links pointing to your site to get reputation in SERPs. Is it not like a thousandth time you have come across such sentences? If you are a new fighter in SEO arena I can understand your situation. You feel like a new driver on the road where you often get caught in traffic jams. Every one tells you to take the flyovers but no one tells you where exactly they are and how to get onto them. (what a stupid analogy; sorry could not find a better one) I am not your driving instructor and I am not an SEO guru yet. But I will take the pleasure of telling you how exactly to get to the flyover. Not only the flyovers but the undergrounds and short cuts as well. Stay tuned and fasten your seat belts. Lets go for a SEO ride.

I have compared Links in SEO with roads and driving. Well a link is just a road between two pages on the world wide web. If there are no proper roads or a great deal of congestion on them there is no doubt drivers have a bad time. So when you link to your page and link from your page to other pages you must make sure the links are good. This is to make sure the drivers on our roads have no problem driving on the roads or finding the roads or making a decision about choosing a road. Yeah yeah I know I did not tell you who the hell are the drivers. You would have guessed it though if a link is a road then a visitor that follows (clicks ) a link is a driver. When I say a visitor then it also includes Search Engine Spiders. In short they could be any human visitor or automated software like Google Bot, Yahoo Slurp etc that follows the links to move from one page to another on the huge WWW landscape. Both the type of visitors are equally important for our sites. Some time SEOs forget that outgoing links or outbound links are also an important parameter in SEO. Though backlinks or inbound links are very important; the outbound links should also be given some thought. Traffic on our roads will be good if there are many drivers moving on them. Mark the word moving. Yes good traffic is not only the number of drivers but the speed with which they move. So it is important that our roads should divert traffic to good localities through yet other roads. I guess too much of metaphors are making you dizzy.

We will now discuss the types of roads; I mean different types of links. When we analyze a particular type for link we will see their advantages and disadvantages. You can then decide for yourselves which links are are better than others. Again I will make use of the Road – Link analogy. There are mostly two kinds of roads. One way roads and two way roads. People prefer one way roads over two way roads. If there are one way roads pointing to a city then it shows the importance of the city. It looks like people do not want to come back from the city. The value of the city rises in public opinion. It holds true in case of sites that have one way links pointing to them. Google values these sites more. So lesson one we learnt today is that One way links are of a far greater value than reciprocal or two way links. A reciprocal links could be an outcome of an understanding between two web masters. This is not natural. On the other hand a lot of one way links to a site shows how important the site is because netizens are selflessly recommending it. It is not always easy to get one way backlinks to a web page. One particular thing we the SEOs make sure is that the page from which they are bringing a link back to their site/page should be relevant to the matter on the page. Say a link form a page about "Gay Marriages" will not have much value when pointing to a page about "Pentium 8" (dont ask me if pentium 8 is out yet... I am an AMD fan). But if the same page links to some news about "Governor Arnold passing a bill legalizing Gay Marriages" or to a page about "Lindsay and Samantha" then it would offer much more value. You may check out this article on the best way to get backlinks for a unique linking approach that I call the Awesome Threesome SEO method.

The tutorial is not over yet. I prefer to deliver in packets small easily chewable, enjoyable and digestable. If you like this and want to know more please proceed to Part Two of this tutorial where We shall discuss Anchor Text and their Effect on Link building and more.


By: seo services

Origional Resource:  http://www.netgoons.com/search-engine-optimization/complete-linking-tutorial-part1.php

Awsome threesome approach to most effective linking strategy in Search engine optimization.

I am often faced with this question - "what is the best way to get links back to my site?". Many SEO gurus offer some answers to this big question. I have deviced and perfected a trick that many pioneers of the field agree to be the best way of getting most relevant and most effective back links to your site/page. The page rank that you gather this way virtually unbeatable. I have named this method "the Awesome Threesome approach". Well no perverse ideas here. This is pure white hat search engine optimization strategy.

Some facts about backlinks and how they work the best. Why one way links are better?

The back links are the lifeline of the SEOs aiming to boost the PR of their pages.
Some major facts about back links are:-

One way back links are the best as far as quality and efficacy is considered. This point holds ground because there is a rule of thumb that we SEOs follow while giving or receiving back links. The amount of PR you receive from a page through a back link is directly proportional to the amount of page Rank it holds and inversely proportional to the number of outbound links ( inbound links also matter but in a much different manner) from the page. That is to put it shortly if Page A has 20 out bound links pointing to different other sites/pages on the web then each link is entitled to carry back a PR that is around one twentieth of the amount or PR factor it carries. There are other factors involved as well like the relevance of the page it is linking to and anchor text. But we will take others for granted and discuss the quality of back links in relation to boosting PR. So I hope you will now understand that you are definitely going to get more page rank from a PR 5 site with 1 outbound link as compared to another PR 5 site with 10 outbound links.

What is wrong with two way or mutual linking?

Google sees the one way links as the best. That is you are linking to a page on www and its not linking back to you. If you are mutually linking to each other then its not one way linking and carries much less value as compared to one way links. This should look very natural to any analytic because one page (S1) would link to a site ( S2) only because it contains some thing of importance that is relevant to some content on his page. But if there is a link form S2 pointing back to S1 then it looks more like a collaboration among the owners of the two sites to increase PR. That is why Google gives more weightage to one way links.

The best way of getting one way links is to have quality content on your site. If a reader finds the information useful he will quote the same on bolgs and articles of his own as a reference. Today Q-A or question answer portals are very popular and if some one is responding to a question he quotes his references. In case some one is answering a question based on knowledge gathered from your site he will probably quote the same. This is a natural way of getting backlinks. Another way that is followed by SEOs is article submission and directory submission. This is also good and no doubt effective. But one problem with these practices is that the links you get are not from high page rank web pages. So it may still take you years to achieve a page rank of 5 or more.

One way links - mutual or two way links

Graphical representation of linking methods

This shows page "A" linking to page "B". We call this kind of linking as one way liniks
This shows page "A" linking to page "B" and page "B" reciprocating with a link to page "A". This actualy is valid for the whole site and not just for two pages.

The best way of getting backlinks - Awesome Threesome approach

I am going to discuss a strategy where you can get very effective PR boosts from high quality sites with high PR. The best part the back links will be one way. Now you would ask me why will a site with High page rank point to my site when I am not giving him anything in return for this favour. Well very good question. Now we are definitely going to give him some thing but indirectly of course. I call this strategy the awesome threesome. He he funny right, it definitely is.
Now consider three sites. Site one as A, Site two as B and site three as C. For the best possible result all the three sites A, B and C must deal with the same topic. When I say the site it could be a page too. Now the next condition will be that all of A,B and C must have similar page ranks. Else some one will have an unfair advantage. This is a SEO symbiosis and we all must coexist and evolve. So thats it. I think you would have got it by now. Instead of each one linking to other that we called mutual linking or two way linking which Google hates we follow a triangular linking pattern. Say A links to B and B links to C then to complete the transaction C links to A. Finally what we have is a nexus between three sites where each link is a oneway link form a very related page. This works like magic to boost PR. This will not be considered blackhat technique as ultimately on the world wide web the sites get interlinked. That is the main idea of Internet and Google PR funda. To maximize the effect we reduce the number of links from A,B and C for reasons discussed before.

Looping one way links graphical presentation

As discussed above this is how a triangular looping link between three or more sites looks like. This graphic is enough for those who are already good at SEO. They will know the power behind it and appreciate its simplicity.

Final word on awsome threesome - My most trusted SEO pageranking trick

I hope I answered the big question - "What is the best way of getting backlinks?". If you have any suggestions please feel free to contact me. You may strengthen the awesome threesome to fantastic four or freaky five what ever you like. But it will be difficult to gather 5 partners for sure. So you have now learned one of the big tricks of SEO alchemy. So my dear alchemist its your turn to mint gold. Remember me if you do manage to make some.

By: seo services

Origional Resource: http://www.netgoons.com/search-engine-optimization/best-way-to-get-back-links.php

Effect of page layout and design on Search engine rankings

What most people do not take into account while optimizing their pages for Search Engines is the layout or design of the page in question. If you are serious about getting top places in popular search engines then you better take this factor very seriously.

Now we shall take an overall view of good page structure and its influence. We now know (considering you have read the previous articles) that Google and other similar top search engines that work on search algorithm similar to google are interested in your content and how you present them. The more prominent your key word positions on the page the more weightage will be given to you by the search engine spider. But most of the time our designs have to be attractive to woo the visitor and in these cases the use of images flash animation and html tables makes it difficult for the search engine bots to parse your text. More over some of your links to other pages in your site may not be considered at all. This way you loose page rank too.

How SE bots see and read our page content? Real world analogy.

Now we will do a comparative study of the of real world reading by humans with page reading by SE spiders. Let me tell you its a common and very effective practice among technology manufacturers to mimick real world and natural phenomena in their products. So the automated softwares that read our pages and Index then or Rank them are also built on the same line. They also tend to read the pages in the same way like we do.

Most of our languages are written and read from left to right (except some like Chinese, Arabic and Urdu) so its obvious why bots read your content from left to right. So fact one is the content on left is more important that those on right. Similarly we tend to write and read our sentenses from top to bottom of a page. Keeping this logic in view you should have got it by now that nearer the keyword is to the top of the pages the more weight it gets. So basicaly the weightage starts form the TOP LEFT and goes down decreasing to the BOTTOM RIGHT. Keep this in mind.

What is the best page design for on-page optimization.

Page structure commonly followed by designers

Now let me tell you what is lacking in this kind of structures. As it is visible in the image above the header area on top is the most prominent place of your page. We need to put our most important content here. But now its a trend among designers to make the header as attractive as possible. The result is that its mostly always full of pictures and flash animations. So we have hardly any place here to put text and if we do it doesnot look good. The best way to come around this is to put a graphic background and some designer text over it. Now there is another problem that comes up when we have multiplle pages in the website we need to have a common header that is the identity of the site. This is a tricky issue. I propose three different solutions to this problem.
1. Give no importance to the header at all. So this way the top area will be blanck and the search engine spider starts reading where the header begins. This can be done in another way too. Use javascript to display the header HTML content. This type of content processed and displayed using Javascript is avaided by SE bots/slurps. So finally what you get in eyes of the bots is your content placed directly at the top of the page.
2.Another approach by SEOs is to put the page's key words in alt tags for the header graphics. This may be a smart solution but needs to be done properly. It will be difficult to put header blocks customized in all pages. It is a real headache when it is a thousand pages to customize. If you are not aquainted with any server side programming language like PHP or ASP it time you learn one. Using PHP or ASP you can pre-program the header to take in the key word laced alt tag or css styled headers. The customized content to be used this way can be declared in the page as a string variable and the special header will pick it up.
3. If your header is a complete flash file then google search algorithm will read the content that are in text. For all other search engines like Yahoo Slurp and MSN bot you need a special Search Engine Optimization trick to tell the SE Bot about the content. This is called Flash SEO.

By: seo services

Origional Resource: http://www.netgoons.com/search-engine-optimization/effect-of-page-layout.php

SEO for flash animaitons and movies. Learn to optimize the flash empty space.

Google approved SWFObject helps in Flash SEO. Small tutorial to show you how to do it.

Now most of the SEOs and designers give up when it comes to flash. The general opinion is that Flash animation is not SEO friendly. Designers advise us aginst the flash use on sites and programmers feel awkward when it comes to Search Engine optimization of flash objects. But this is a fact that flash displays can be optimized very easily to generate high search engine rankings without compromising the looks of your site.

Gone are the days when you used to say no to beautiful animaiton with sound effects on your site fearing that it will affect your SEO efforts. Those who did put flash on their sites have a blank area without content as viewed by search engine robots. Now I know you are yelling at me. "What is the solution to this? How can we do SEO for Flash movies and animation?" Just readon.

Google's javascript SwfObject helps in Flash SEO.

As per the latest news Google and Adobe are churning out an algorithm to help search engine crawl flash files too. But its gonna take some time. Till then feel free to use google code to display flash on your site and show content to those who dont have Javascript or Flash players on their browsers. The best thing is a Search Engine Bot or spider is very much similar to such javascript-less and Flash-less browsers. The trick is to display the actual content that you want to show on the site within a named DIV and use javascript to display the flash in it once the page loads. Javascript is a client side scripting language and is not taken into account by the server where the crawling happens. The SE bots are not intrested in your javascript either.

By: seo services

Origional Resource:  http://www.netgoons.com/search-engine-optimization/flash-seo-tutorial.php

On page Optimization Techniques in SEO

Now go to google.com. Type “travel agents in canada” (without the quotes) and search. I am giving this example because I belong to the Travel trade and mostly work on this. You can search for other key words which ever you like. If you did a search on google.co.in then most probaly you would see some thing like this. Remember that words like “and”, “in”, “or”, “how” and “to” etc and not considered as keywords. Keep this in mind while selecting your key words.
The spot marked one shows you the number of results returned against the key word you searched. So we know from this that there are 767,000 sites that deal with “travel agents in canada”. We now know how much is our competition. By following my methods you will be able to come on top of these sites only if you show some dedication.
The spot marked one shows you the number of results returned against the key word you searched. So we know from this that there are 767,000 sites that deal with “travel agents in canada”. We now know how much is our competition. By following my methods you will be able to come on top of these sites only if you show some dedication.

Before we start with one of these techniques I will make you familiar with some terminologies. Please pay attention to what I am discussing below. They will be used in all the future lessons that are to follow.

Attack the page title - Step One

Attack the page Title :- This I reckon is the most important onpage optimization factor. The Google bot and other search engine spiders look for the page tilte as a first task on your page. By page title I mean the HTML tag which goes in the tag. Place your most important key word here. The smaller the number or words in title more weight you get for your page by the search engine spiders. Now lets get back to our main key word “travel agents in Canada”. As mentioned earlier we will drop the prepositions and conjugations ( too common words without which the key word meaning will remain intact). So we remove the “in” and our key word looks like “travel agents canada”. Now what you have to do is put a code like this inside the tags. Your final title tag should look something like this. If you want to add another key phrase then club both key phrases together using “|” the pipeline character like this .This stuff in key words is not case sensitive. When you add the page title it shows in the top bar (blue normaly) of your browser to the left of the control box with minimize,maximize,close buttons. It also displays in the task bar in that particular tab in which the page is open.

Appropriate header tags, highliters and alt picture description tags are important On Page SEO factors.

tag The next most important thing after the title tag is the

tag. Now consider this real life scenario – an essay by a student being corrected by a teacher. What will the teacher look for first? Yes the title of the essay or the topic. (We have done the title part). Now she will look for the main heading of the essay. Then see will looks for other sub headers to get an overview of the matter. This is where the

and

tags play their roles. What next then she will look for some special text that the student has highlighted. This action is accomplished by webmaster by making some text that matters the most bold or italic or underline. A good essayist will most likely put down the most improtant facts in the begining of the essay that is in the Introduction part or the first body paragraph. She will then follow it up by recapitulating the main points in the conclusion. We webmasters do it the same way too.

sentence containing main key word

We start our content with this tag. Try to keep this header tag as close to the begining of the page as possible. sont just mention the key word here. Like we did in title. Make it more understandable. In this case case our Key word was "Travel Agents Canada". So our header should look like

Major Travel Agents in CanadaSimilarly use

tags when ever yuu need to give a heading to a paragraph in the body.

Images and Alt (description tags)

Now lets got down to images normally what we do is use images as backgrounds or even if we use the tag we forget the alt tag which is very important. See how the alt attribute in affects your search engine standings.

Highlight your main points properly

As mentioned earlier use proper highlighting tags like , , to obtain the maximum SEO level.

Influence of Key word density in On Page SEO.

We keep the key words in the start of the body text and repeat them in different forms 2- 3 times. We mention the key words in different forms and combination only once or twice in each paragraph of the body. We mention the key word twice in the concluding paragraph. Just the right amount of key words in different forms is important but too many key words will have an negative impact on your page. So be careful while playing with key words. 

By: seo services

Origional Resource:  http://www.netgoons.com/search-engine-optimization/on-page-optimization-seo.php

Google tricks and SEO terminology

Common terminologies in SEO and SEO tools.

Lesson one of Search engine Optimization. Today we will learn some SEO concepts and lean to use some SEO tools. I will also tell you some google commands that most people are not aware of.

There are mainly two types of optimization techniques:

1. On page optimization

2. Off page optimization

Before we start with one of these techniques I will make you familiar with some terminologies. Please pay attention to what I am discussing below. They will be used in all the future lessons that are to follow.

Latest User contributed articles on SEO

Does content in anchor text matter and help in SERP ranking

If you liked the free articles on Search Engine Optimization then do mail us. (visit the contact us page for this) We will be adding more articles continually. If you want any thing in particualr you can contact us. We will do our best to process your request. If there is anything lacking in our SEO articles please do let us know. We will be glad for that and we will improve our articles based on your inputs.

By: seo services

Origional Resource:  http://www.netgoons.com/search-engine-optimization/articles.php

What is search engine optimization?

How will it help me?

I am writing this article for those who are serious about getting their site to the top of search engine listings like Google, msn, yahoo etc. Don't read another word if search engine optimization is not your priority now. Those who are interested promise me you are going to use my guidelines on your pages to reap financial benefits. Then lets get to the big question.
Lets begin with our primary question. What is Search Engine Optimization (SEO) ?
As per wikipedia :- “Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.” In short this is what you need if you want your site listed when some one searches for a particular keyword in the top search engines. From now on when we say Google it will refer to all major search engines that use organic search method like windows live search, overture, yahoo etc etc. 

What is your Situation? Lets assess your current standings.

Lets assume you are a beginner in web development and SEO arena. I will further assume that you have a website ready where you have the complete authority over the code. You are a blog owner then then it is OK but a website with full control is more preferable. Now lets take it for granted that you have posted various posts or articles and added one of the popular advertising programs to get revenue from the site. I know that most of you urge other people to click your adds and you return the favor by clicking on their adds. This is not advisable and is against the terms and conditions of the of the advertisers. The right way is to attract visitors to your site by Search engine optimization and useful content. Believe me you are not going to achieve anyhting by mutual clicking or referal sign ups. This will get you hardly $100 in two to three months and there is always the fear that Google will ban you anytime. Those who worked on their sites seriously are earning in 1000 dollars every month ans some are even making the same amount every day.

How am I going to help you?

I am going to teach you all about search engine optimization in the comming chapters. Yes there are thousands of tutorials lying around the internet. You are free to take up any one and and waste your time. If your do not have a sound understanding of what SEO is and how it works then I am assuring you non of the SEO tools is going to work for you. More over there are thousands of Jobs in SEO today that require this particular art. Yes, I repeat SEO is an art. I have no vested intrests in this. I will try to sell you any thing. Just because I was tired of explaining Search engine optimization techniques to every one and other I finally decide to write it all down and make it available to one and all. If you think SEO is the solution to your problem then move on to the next chapter. Wish you all the best. 

By: seo services

Origional Resource:  http://www.netgoons.com/search-engine-optimization/what-is-search-engine-optimization.php

What is Favicon.ico?

A favicon (short for "Favorites icon"), also known as a page icon , is a small icon that is used by some browsers to identify a bookmarked Web site.
If you're trying to entice people return to your site from the Explorer's Favorites menu, it helps to prompt them with a special logo of some kind.
The display size of a favicon in the Favorites list is 16x16. Files are recognized by the " .ico " extension. It works in Explorer 5 and above, and new other browsers also have the ability to use the favicon.ico file.
Creating favicon.ico can save your site some bandwidth if you have created a custom "404 File Not Found error" file - that file will be sent by your web server everytime there is a request for a nonexistent "favicon.ico" file.

How Create a Favicon.ico file?

Go to this website: http://www.chami.com/html-kit/services/favicon/ and Simply select a picture, logo or other graphic (of any size/resolution) for the "Source Image" and click "Generate FavIcon.ico " button.
Then upload the file to the Root directory of your site.

By: seo services

Origional Resource:  http://www.netmarketingway.com/newsletter/creating-favicon.htm

Anchor Text Optimization

Anchor text is the visible text showing in a link. In a normally built site, anchor text is usually used to indicate the subject and title of the page that it links to. Search engines put a very big importance on Anchor texts.
Keywords in anchor text enhance the relevance of the target page pertaining to the keywords used.
A mistake some newbies make is to put their website name into the Anchor Text. It is good if your domain contains your keywords, but if not, it is a waste of a perfectly good link. Many web sites no longer ranking because they use their official company name in Anchor Text.

Vary your text throughout your links

Some webmasters have often focused on a single keyword phrase when choosing anchor text, it is important to understand how sites get penalized for having unnatural backlink anchor text.
A site with organic, passively-obtained backlinks will have a wide variety of backlink anchor text variations such as: "official site title", "keyword", "keyword synonym", "www.your-domain.com" and even "click here". People often link to you using the words in your domain name as the link text, so try to vary and combine your keyword throughout your links.
Foe example if your keyword is "laptop" you can use these phrases into anchor text: "cheep laptop", "best laptop", or even "notebook".

Use Anchor Text within your site

A common mistake webmasters make is to use common words like "here" instead of content related keywords within their site. Don't forget to use anchor text when link pages of your site each other.

By: seo services

Origional Resource:  http://www.netmarketingway.com/newsletter/anchor-text.htm

Create a Google Sitemap Quickly

Google Sitemap is a new service that Google has provided to inform and direct crawlers. They want to index more pages and discover the web better and faster. With Sitemaps you can make sure all your pages are crawled and indexed quickly by Google.
This service is free and easy to use. You should create a sitemap file in XML format then submit it to Google Sitemaps and update your site map when change your site.
A sample Sitemap that contains just one URL and uses all optional tags is shown below. The optional tags are in italics.


   
     http://www.example.com/
    2006-01-01
    monthly
     0.8
   

lastmod: The date of last modification of the file.
changefreq: How frequently the page is likely to change.
priority: you set the priority you want Google to place on that page in your site. You can prioritize your pages: 0.0 being the least, 1.0 being the highest, 0.5 is in the middle. This is ONLY relative to your site. It will not affect your rankings.
Google has provided a complete help to create sitemap XML here https://www.google.com/webmasters/sitemaps/docs/en/about.html.
But an easy way is using free sitemap generators. http://www.sitemapspal.com and http://www.xm-sitemaps.com are two free sitemap generators. Just enter your URL then generate your sitemap and copy the code into Notpad and save as sitemap.xml.
At last upload it to the root directory of your site and submitting to Google sitemaps then every time change your site go to Google Sitemap and click on the resubmit button.

By: seo services

Origional Resource:  http://www.netmarketingway.com/seo/googl-sitemap.htm

Search Engine and Directory Submission

After designing a website it's time to start thinking about promoting it. Search Engine and Directory Submission are important ways to generate traffic to your website. Search engine and directory submission is the act of getting your web site listed with search engines and directories.
When submitting always be sure to read the submission guidelines. Search engines and directories are different, they have their own rules.
Submitting your website to each search engine and directory individually, you will achieve better results and your website listed quicker.
Whit a good organization you can keep track of your submissions and avoid multiple submissions to the same site. If you submit more than once, some sites will assume you are spamming them.

Search Engine Submission

There are hundreds of "companies" that make claims about submitting your site to thousands of search engines. Avoid these services; it is a complete waste of time and money.
The major search engines are:
Google.com/addurl/
Submit.search.yahoo.com/free/request
Beta.search.msn.com/docs/

Directory Submission

Directories are important because:
They will provide you strong back links.
Improve your popularity.
Generally they are permanent linking.
There are some common rules for directory submission. Follow these rules before you submit your site.
They never accept mirror sites.
Sites with overlapping and repetitive content will not accept.
They generally don't accept sites that redirects on other link.
Sites with 'Under construction' status will not accept.
Affiliate/referral links generally not accept.
Don't use promotional language.
Submit your site in appropriate categories Some of Top Directories.
Free submission:
DMOZ.com/add.html is a massive directory that is republished in several other websites.
Zeal.com/ If your site is non commercial type than you can submit your site to Zeal.com.
Paid submission:
Business.com website submission ($199 annual fee)
Microsoft Bcentral Directory website submission ($49 annual fee)
GoGuides.org website submission ($40 lifetime fee)
Gimpsy.com website submission ($40 lifetime fee)

By: seo services

Origional Resource:  http://www.netmarketingway.com/promotion/search-engin

MSN Optimization at a glance

If you want to be successful at the web, you shouldn't ignore optimization for MSN search engine.
MSN is the third search engine now and has emphasis on using on page optimization techniques, instead Google and Yahoo pay close attention to your incoming link anchor text, so MSN indexes more pages than other search engines, and in result you can rank your pages higher and faster in MSN search engine.
Microsoft has published guidelines for site owners. It is important for MSN that you use well-formed HTML code and don't have broken links in your pages.
They suggest to:

• Use a robots.txt file to control how MSNBot indexes your site, using a robots.txt file is important for other crawlers, too.
  
• Place descriptive content near the top of each web page and make sure each web page has a clear topic and purpose.
  
• Add a website description into a Description meta tag. If you change your content, update your website description.
  

Contents are king for MSN, limit all pages to a reasonable size, whit out picture fewer than 150 KB. Add a site map; this enables MSNBot to find all of your pages easily. Choose one topic for each page.
Avoid loading pages with irrelevant words to increase a page's keyword density and don't use hidden text or links, this means you spam the MSN and they may remove you from their index.
Don't forget that MSN is a very content and keyword sensitive search engine. If you pay close attention to your keywords and content, MSN Search will reward your website with strong search engine rankings.
You can learn more about the MSN Search beta product by reading their blog located here: http://blogs.msdn.com/msnsearch and their site owner suggestion guidelines are located at http://search.msn.com/docs/siteowner.aspx
On page optimization is important for other search engines too, with optimization your page for MSN your ranking will improve in other search engines.

By: seo services

Origional Resource:  http://www.netmarketingway.com/seo/msn-optimization.htm

Website Optimization Factors

n-page optimization (website optimization) can be divided into two branches; factors that depend to the structure of website and factors that depend to content you write.

Website Structure Factors:

•  Domain: Before you pick a domain name you should know your target audience, and what you intend to sell to them. Try to use major keywords in your domain. Using a .com version of a URL is better than other versions.
•  Contact page: Design a contact page and put your E-mail and mail address with phone number.
•  FAQ: design a Frequently Asked Question page. I think each website needs a FAQ page, but it depends to you.
•  About Us: It is necessary everyone visits your website knows who are you, so design an About Us page.
•  Privacy Policy page: I remember the first page of my website that has indexed in Yahoo was the privacy page.
•  Robots.txt file: With robots.txt file you can limit access of search engines to your website.
•  Site map page: Whit site map visitor and search engine can browse your pages easily.
•  404 error page: Create a 404 error page.

Content Optimization Factors: (optimization factors for every page)

•  Page Title: use your keywords on page title.
•  Use

header tags: put your topic in

header tag. •  Keywords Meta Tags
•  Description Meta tag Keywords
•  Add image tags: use Alternative Image Text.
•  Use

header tags for sub heading. •  Keyword Density: The percentage of times a keyword appears on your page, compared to the total number of words on the page.

By: seo services

Origional Resource:  http://www.netmarketingway.com/seo/website-optimization-factors.htm

On-page Optimization is the Key of a successful SEO Strategy

On-page optimization (or website optimization) is what you do on your pages to make them attractive for search engines. On-Page factors are related directly to the content and structure of the website.
Off-page optimization is what you do to increase page rank and link popularity. The goal of Off-page optimization is inbound links.
SEO experts say off-page optimization is more important than on-page optimization because with off-page optimization you can improve your page rank and link popularity; I agree, but I believe that the key is on-page optimization or the key is quality of your website.

Why do I think that On-page optimization is the key?

The goal of off-page optimization is inbound links. Now if you do on-page optimization very well, there are so many eager webmasters that want to exchange link with you.
On-page optimization is important because you should try to write a relevant text to a topic and make a trustworthy and valid web site for search engines.
If you design a quality website and do on-page optimization well, many websites link to your site for free.

How to write a relevant text?

In my idea for writing a relevant text at first you should limit your thought to a specific topic. So search in your mind to find a specific and relevant topic then do keyword research. For example writing about “search engine optimization” is a general topic, but writing about “MSN optimization” is very better.
Sometimes people focus so much on SEO that they forget their visitors. Notice that the first aim is to satisfy visitors. If you do this, search engines always attention to your website, because search engines provide their result to satisfy their searchers.
On-page optimization (website optimization) can be divided into two branches; factors that depend to the structure of website and factors that depend to content you write.

By: seo services

Origional Resource:  http://www.netmarketingway.com/seo/onpage-optimization.htm

Which Website is the Best for Link Exchange?

Criteria of Exchanging Link

What criteria and tips we should use while exchanging links with other websites?
#1- Quality of Inbound Links :
Notice that the quality of incoming links is important. Sometimes 10 well trusted links have more value than 100 less impressive links.
#2- Relevant Websites :
Exchange links with relevant websites. Google and other Search Engine Robots give a lot of weight to relevancy.
#3- Fewer Outbound Links :
Pay attention to the number of links on the webpage. Exchange links with pages that have fewer than 25 outbound links, because page rank of the page will be divided among outbound links. For example link from a webpage with only 5 outbound links is more valuable than a link from the same webpage with 10 outbound links.
#4- Link at the main page :
Make sure that the website you want to exchange link has been a link at the main page to link page directory. It causes a higher page rank and traffic for link page directory.
#5- Categorized Link Directory :
It is better that they categorize their directory, some websites don't categorize their links and getting traffic from these sites is a few.
#6- Content Pages :
A link on the bottom of a good content page is always better value than a link on a directory page as more people are likely to click on it.
#7- Indexed with Google :
Do exchanging link with websites that be indexed with Google. You can check that by typing their domain name (www.example.com) into Google search box. It is not important that what website links to you, but if you link to a website that is banned by search engines, they may remove you from their index too.
#8- Vary Link Text :
Use your primary keywords in anchor text, and also use varies keywords. This will make it appear as natural linking to search engines.
Conclusion:
The quality of inbound links is important. So try to exchange link whit relevant websites and use your keywords in anchor text. Don't forget a good link exchange brings traffic to your website.

By: seo services

Origional Resource:  http://www.netmarketingway.com/promotion/exchanging-Link-criteria.htm

Social Networking and SEO

Getting Started with Social Networking SEO Style

The best way to start all of this is to sign up to different Social Networking sites such as Myspace or Facebook. It is quick, easy and very painless in signing up and getting started with your profile.
There are many premade layouts, themes and skins for Myspace so if you are not the best with web design and CSS you can use one of these and edit it but be sure to include plenty of back links to your website all over the page using anchor text for keywords for your site.
Once you have built your profile / page you have to remember you need to keep up to date with other users and especially people who visit your page.
The best way to do this is to constantly add new content which is relevant to the people / audience who view your profile to keep them interesting and maybe adding you as a friend (There is a link to your profile, in return links to your site from there)

Relationships With Other Community Members
Just having a profile on these sites will help you with SEO slightly you can get involved with discussions and debates about certain things. If your website is based on say “Computer Repair” then take a look for articles, posts and forums within this niche. If somebody has a problem with their PC then try your best to help them out. This will not only get a back link to your site but it will also give a great representation of your services to other members and you can maybe sneak a few keywords in here or there along the way.
So I Have Many Friends, Now What?
Once you have built up relationships with other members you can start to advertise to them with things like Bulletins. I don’t suggest you go onto all of their profiles and leave comments with big pictures saying “Hey, have you seen our new site” as people will just get annoyed with you.
If you use press releases within Bulletins then it is a great way to let hundreds of people see your articles and content which will in turn persuade them to take a look at your site (You can also sneak another couple of backlinks in there)
Using Facebook for SEO
Facebook is great in the way that it sends out alerts everytime you make even the slightest change to your profile. If you add a picture, add a comment or do anything it will tell everybody about it.
This means when you update a link, everybody will be told about it and 95% of the time if they are your friend they will take a look at it to see what you have been up to (People are nosey like that)
As well as having school friends, work colleagues you can also do a search for people by interests etc. So if you run a band website you can do a search to see who likes the same band and keep them up to date with new articles on yoru site which they will be keen to read. This type of traffic is the best sort because it is genuine traffic and people have an interest in the content.

By: seo services

Origional Resource:  http://www.freeseoarticle.com/social-networking-and-seo.html

How to Design a Website for SEO

Here are a few tips that will help you design your website for SEO:
More Text : Search engine spiders catalog words – not flash videos, images or other media. Therefore, make sure you have enough text in your web pages for search engines to index. If you’re going to use above-mentioned materials in your web pages, be sure to give them ALT tags (i.e. alternative text).
Relevant Keywords: The quantity of words is not enough; quality also matters. Thus, be sure to include relevant keywords in your web pages’ text. This way, your web pages will be indexed and filed under relevant keywords and people who are doing a search using such relevant keywords have a greater chance of finding your website. Be sure to use these keywords in the ALT tags mentioned above.

Internal Links or Site Map : The way your web pages are connected is important. Make sure that your pages are logically (and semantically) connected through your internal links. This makes it easier for search engines to index all of your web pages and using the right keywords. Moreover, be sure there are no broken links in your site.
Back Links: The links that point toward your site is also important – especially if they come from websites which are indexed under keywords which are relevant to yours (i.e. semantically related to the keywords you’ve used in your site). The higher the rank (importance) of the web pages linking to your web pages, moreover, the bigger weight your pages gain for SEO.
Anchor Texts : In relation to the above, it would be better if links pointing towards your site are actually anchor texts. An anchor text like “tank tops” that points towards your online apparel store is more important than a link that says “http://www.nameofyourstore.com.”

By: seo services

Origional Resource:   http://www.freeseoarticle.com/how-to-design-a-website-for-seo.html

How to Write SEO Articles

Writing an SEO article is never as simple as it seems, but with the
knowledge of what search engines look for in text of articles, you can
quickly learn how to write powerful optimized articles that bring in
big results.
How do the Search Engines find my articles and pick keywords?
Search engines scan your site and link to your articles based on the
keywords present in the articles, so before you start writing your
article make a list of the keywords you want to target. If you have a
website based on African Safaris, your list may look something like
this:
African
Safaris
Vacation
Honeymoon

Choosing the right keywords can be difficult because people, not
machines are the ones searching for the keywords in your articles.
You can overcome this by using SEO tools that provide sample keywords
for different phrases and common search terms. Most importantly,
write as many articles as possible. An article on African Safaris
focusing on American tourists would have different keywords than one
focusing on European tourists. Another variant would be an article
focusing on first-time visitors to Africa, and even another article on
those who have visited before and plan to go back a second or third
time. This ensures that everyone looking for information on African
Safaris finds your articles and your website.
How many keywords should I use? 

You should try to focus on 3-5 keywords in each article. If you
choose too many or too few keywords, the article can become difficult
to read and not effective. Once you determine your keywords, you can
look then focus on the density of your keywords. Keyword density
refers to how often you use the keywords in your article. Aim for one
keyword used in every three sentences. This makes search engines see
your article well, and makes them easy to read by humans as well.
How long should I make an SEO Article?
The length of an SEO article can vary, but most articles are about 500
words in length. Articles can be shorter of longer, depending on what
you plan to use them for. A blog entry would need to be shorter,
around 100 words, while a long story could be as long as 2000 words.
For general website promotion, try to have several shorter articles
instead of one long one. This creates the appearance of more pages on
your site, and also creates more links to your site in the search
engines. If you must have a long article, try to break it up over
several pages so that the multiple pages are generated in your sitemap
for the search engines.
Varying your keywords can lead to higher search engine rankings for
your articles. Instead of an article with the keywords ‘african’ and
’safari’ everywhere, create a second article with ‘africans’ and
’safaris’. This will ensure that no matter what search terms people
use, your article will be high on their search results list. You can
also use variants of your keywords in the same article – this may even
come naturally as you write the article since we write in normal
speech patterns.
And finally, be sure to use proper spelling and grammar while writing
SEO articles. Making sure the articles are easy to read can lead to
links to your articles, giving you even more exposure.

By: seo services

Origional Resource:  http://www.freeseoarticle.com/how-to-write-seo-articles.html

How to get repeat traffic

1. Make sure you update all of the pages on your site frequently. Unchanged sites can be dropped by some sites and nobody wants to go onto a site and see something last updated in 2005 do they? It could be a good idea also to put a last updated counter so it shows to people you update it a lot so they will check back.
2. Allow customers and visitors to your site to be able to sign up for discounts and special offers. Put a form on your site to allow them to be able to sign up for a weekly, fortnightly or even monthly newsletter which they may be interested in.
3. Add a link to allow people to add your site to their favourites or send this to a friend, it will remind people about your site when they take a look in their bookmarks and think “Oh look, I wonder if this site has any updates”

4. Make your site stand out. Use a great brand with a great logo design so it sticks in peoples heads. Some of the best companies in the world have the simplest logos but everybody can remember them.
5. Make sure that your site is easy to find if people forget the address. I have wanted to visit a website but could never find it. The best thing to do is put links so users can add your site to social bookmarking sites, so even if their computer dies they will be able to find their way back.
6. Never spam anybody who has signed up for a newsletter. If people no longer wish to receive these then make sure you do take them off the mailing list. This makes you look respectful and that you are not a cowboy who will just spam peoples’ inboxes to try and sell their product or get the odd page view.
7. Make a “Whats New?” section. People will instantly go to this to take a look at what has recently been updating and following on from earlier they will like a site that is always updated and will probably come back to take a look at what is new and what has been updated.
8. RSS Feeds. Make sure you have one of these bad boys as they are amazing for repeat traffic. They will let people know what has been updated and when and if people have subscribed to them they are 99% likely to come back to your site when they see an update pop up on their RSS Reader.

By: seo services

Origional Resource:  http://www.freeseoarticle.com/how-to-get-repeat-traffic.html

Meta Tagging as an SEO Technique – Obsolete?

During the early days of the Internet, much weight was placed on meta tags as they carry vital information that let users know of the content of a given website. Nowadays it seems meta tags are increasingly being deemed unnecessary.

A lot of people started implementing dubious means in an effort to push their rankings higher, often placing deceiving information in the tags. Meta tags are so susceptible to spamming that it practically renders the tags useless.

Consequently, most of the major search engines like Yahoo and Google don’t really factor it in anymore when judging a website’s relevance and have altogether stopped using it as a criterion in determining site rankings.

There are also other hazards associated with meta tagging. Since the tags contain information about your website, this may potentially be used against you by your competition. They become familiar with the keywords you painstakingly chose and use them to promote their own sites. A poorly constructed meta tag can actually hurt your ranking chances and possibly get your website banned even if you didn’t intend to break any rules in the first place. Some people contend that you are better off devoting attention to title tags as search engines still give importance to them.

Are meta tags truly an unnecessary practice? While meta tags no longer determine how well a website does in search engine rankings, there is nothing wrong with continuing to use them provided they are constructed well and do not overstep ethical boundaries.

A meta tag contains a description of what your site offers and if it is well written, can entice visitors to click on your link. It may not boost website rankings but it is still a legitimate method of generating traffic. Plus if you do not write a meta tag for your website, the search engine will construct one for you and this might not be a wise move as you are the one who knows about your site best.

It is better to write a meta tag that accurately describes what you offer rather than sticking with a generic description of your site. If you do choose to continue using meta tags as an SEO method, there are certain things you must keep in mind. Do not make your tags too long and be sure your description matches the content found within your site. Put in relevant keywords and do not be repetitive.

By: seo services

Origional Resource: http://www.freeseoarticle.com/meta-tagging-as-an-seo-technique-%E2%80%93-obsolete.html

DIY SEO versus Professional SEO Services, A Comparison

While SEO has been implemented as part of the marketing mix for many years, a lot of people still do not wholly understand the ins and outs of this discipline. The intricacies of SEO can be very daunting which is why a lot of companies and webmasters look to hiring the services of SEO professionals. Following is a comparison between do-it-yourself SEO and those provided by an SEO expert.

Professional SEO Services

One of the biggest advantages there is to outsourcing SEO work is that this affords you the expertise that already exists in an SEO professional. An SEO professional brings proficiency in the field. And because they have an intimate knowledge of how SEO works they are also highly equipped to deal with problems associated with SEO. These fixes can be done faster than when you attempt to do them yourself.

They are highly knowledgeable in useful SEO tactics like link building and creating content that will help boost your ratings. These professionals have also built up relationships within the industry that you can take advantage of. Finally, because all these factors are present you ultimately are able to use time wisely. As you know, time delays can sometimes have negative effects on your campaign.

Disadvantages associated with professional SEO services have something to do with cost – it can be quite expensive to retain these services. Also, the proliferation of scam SEO services makes it difficult for a company to differentiate quality services from substandard ones.

Do-it-Yourself SEO

In contrast to professional services, an SEO campaign that is crafted and implemented in-house allows for considerable savings, especially for companies operating on a tight budget. It can be a very highly fulfilling endeavor since the more you devote time in designing and implementing SEO campaigns the more you learn. The thing about SEO is that it lends itself to tracking and recording so you are able to go back, re-evaluate and improve efforts. Soon you will have acquired enough knowledge as to be considered an expert yourself. Another reason why DIY SEO is attractive to a lot of people is that you have control over every aspect of your campaign, from planning and deciding what content goes on your website.

But as mentioned above, SEO is a complicated specialty and it entails a lot of time to get familiar with it – time that you may not really have

By: seo services

Origional Resource: http://www.freeseoarticle.com/diy-seo-versus-professional-seo-services-a-comparison.html

Professional SEO Companies – How to Make the Right Choice

SEO is a continuous process which requires a huge amount of effort and time dedicated in regularly updating and revising a website. This can be a tedious work, most especially for beginners who are up against a very tight competition. However, through reliable companies that offer services for search engine optimization, even starters can get high ranking and increase traffic volume to their sites. All it takes is to choose the right SEO company to handle your needs and maintain your site. But how do you really know which company will provide the best services to your advantage?

First off, determine if the SEO company in question is able to gauge its own ability and giving its own rank as a company. It is best to know if the company positions itself as a reliable one, but still make sure to be wary of their proposals. Oftentimes, companies who assure to get your site fully optimized in just a span of four weeks are giving false promises and unrealistic goals. A dependable SEO company should be able to help you set realistic goals, familiarize you on how search engine promotion occurs and how positioning is calculated through algorithm.

Moreover, SEO involves a lot of technical jargons. The company must be able to explain to you what these terms mean in a straightforward and comprehensible manner.

When hunting for a SEO company, ask if they can provide you with analysis reports regarding your website’s ranking, design, content, etc. They should give you detailed analysis of your website in all aspects relating to elements that may affect indexing of your webpages.

Also ask for the SEO tools and methods that the company utilizes in keyword analysis and keyword search. Does the company use effective tools? If you are not too familiar with such tools, you can conduct research on the basic tools available for optimization. Ask about specific strategies that the company plans to employ for your site to get high ranking.

The company should also be able to know the significance of qualified traffic over plain traffic. One of your objectives is to increase traffic volume to your site. However, you do not want to get customers who just come across your site because of unrelated keywords. You get increased bounce rate–surfers visit your webpage then leave–rather than increased sales. Qualified traffic is your major concern; you want customers who are truly interested in purchasing products and availing services that your business offers.

By: seo services

Origional Resource: http://www.freeseoarticle.com/professional-seo-companies-%E2%80%93-how-to-make-the-right-choice.html

The Role of Link Baiting in SEO

Link baiting

• effexors

is an important component of SEO and can spell the difference in the effectiveness of an SEO strategy. While some people consider it a somewhat underhanded practice, it is simply a more creative method of building links.

To the uninitiated, link bait is any content that entices users to visit a webpage. Link baits can come in many forms. They could be free tools, an article, an image, a puzzle, an invitation to join a contest – there really is no limit to what you can use.

Link baiting drives SEO results as this is a speedy and easy method of building links. It gets your website the attention it needs as more and more people learn about what you have to offer. If your link bait is clever enough, people will continue referring your links to others – and this is really akin to having other people do your work for you at no cost! Of course, an increase in traffic volume may potentially lead to higher profits.

Link baiting is also one of the factors that can increase your search engine rankings. The number of backlinks attributed to your site increases your chances of appearing in the top results page of a search engine. Now if your links are picked up by well-established websites, that will do even more wonders for your reputation.

The potential of earning long term results through link baiting is also a significant advantage of this technique. If your content is compelling enough, people will keep referring to your site for years and years to come. When you actively use link baits, you are building up an image, a reputation for providing useful data to the public. Even if you use link baits for special or seasonal events only, this doesn’t necessarily mean traffic generation ends once the event has concluded. A well thought out link baiting scheme leads to sustainable traffic, not just one time visits that won’t be duplicated once the curiosity has worn off.

For link baiting to contribute considerably to your SEO strategy, remember that your website must have a strong backbone and that backbone comes in the form of superior quality content.

Unless your website has something truly useful or relevant to offer, no amount of backlinking will boost your rank or maintain traffic over time. Link baiting sounds easy enough but it requires strategic planning for it to be effective.

By: seo services

Origional Resource: http://www.freeseoarticle.com/the-role-of-link-baiting-in-seo.html

Organic SEO versus PPC Advertising

The increasing importance of search engine marketing to online profitability has sparked debates in the industry on whether to use “natural” methods for SEO or opt for pay-per-click advertising. The ideal strategy would be one that incorporates both methods into the SEO scheme as they both have advantages and disadvantages to them. This is rarely the case though and for those that cannot quite decide on which course to take, the following is a rundown of the pros and cons of each method.

Organic SEO

affordable SEO is deemed more credible by people as popularity and traffic are gained through painstaking work and time investment. Your search engine levels are acquired on the basis of relevance and content quality. As long as your website keeps in line with search engine considerations, it continues to belong to the top search results.

Consequently, the results yielded by organic SEO are more enduring. It doesn’t adhere to a pre-planned timeline rather it is an ongoing project that is amended and improved over time. It is a constant part of the marketing strategy. Organic SEO also incurs relatively low costs especially if you implement it yourself. You also have complete control over the content of your website. You decide which data to use and post without interference from third parties so the quality of your content isn’t compromised.

On the downside, organic SEO results are not immediate. It may take a while for your website to see any meaningful traffic and the time spent waiting for these strategies to take effect may impact heavily on it s profitability. SEO is a complicated undertaking and if you are a neophyte in this industry you might inadvertently be putting your website at risk.

Pay-per-Click Advertising

The biggest draw of pay-per-click advertising is the near-instantaneous results. Traffic is driven immediately to your website as your link is prominently shown over the search engine. This attribute of pay-per-click advertising is especially attractive to websites that are starting out. Pay-per-click advertising is also easier and faster to implement because it is a fairly uncomplicated procedure.

A drawback is that pay-per-click advertising can be quite costly. Studies show that the rates for PPC advertising are rising and as more people visit your site, you pay more. There are also studies showing that people tend to distrust paid searches and are therefore less likely to click on these links compared to organic search results.

By: seo services

Origional Resource: http://www.freeseoarticle.com/organic-seo-versus-ppc-advertising-pros-and-cons.html

Simple Social Networking Strategies to Increase Traffic to Your Site

One essential aspect of Search Engine Optimization (SEO) is social marketing. In simple terms, social marketing is an approach that makes use of ‘philosophy’ to pay attention to the specific needs of the target. This is done by gathering people with common interests, making it possible to create an interactive community. Through website technology including forums, blogs, outbound and inbound links, and social networking sites (Myspace, Facebook, Digg, etc.), social marketing becomes a convenient way to increase company gains.

In order to start right out in integrating social marketing strategies with SEO, a plan must be developed first. Moreover, there should be detailed research regarding the target’s needs, most especially since the approach is customer-oriented. It may also be helpful to consult with firms specializing in Internet Marketing. These firms will provide invaluable information and insights on how different approaches work together in maximizing company results. Once you have a better understanding of the various strategies, you can now employ the ones suitable for your needs.

Social marketing involves creating a community where people with shared interests come together to state opinions and ask questions. This can be done by setting up forums or discussion boards on your website. The key here is to generate interaction among the members of your target audience. A vast majority of consumers do online research before making any purchases; forums are helpful in providing information regarding customer inquiries.

Also consider setting up a blog that contains relevant posts that discuss the services and products that your company offers. The information that you will provide may be very well appreciated by your readers. Place links to other websites and blogs that relate to your blog content. Social networking sites including Facebook, Myspace, Digg, and many others might also have useful and interesting content that you can link to. Feature and subscribe to appropriate RSS feeds, so that your readers have a reason to frequently visit your site.

Moreover, it is necessary to keep the forum and blog posts updated and fascinating for people to read. Also remember to use optimized keywords or phrases naturally in your content and titles. Do not let your online community become sedentary; encourage readers to engage in discussions and exchange of fresh ideas and opinions. This way, search engines are more likely to index your site’s content, thus, increasing traffic.
With an effective plan and strategies in place, integrating seo services and social marketing is not a difficult task.

By: seo services

Origional Resource: http://www.freeseoarticle.com/simple-social-networking-strategies-to-increase-traffic-to-your-site.html

The Best SEO Tools

There are many Free SEO Tools on the internet as well as tools that you will have to pay for. There are tools which can submit your site to 100’s, even 1000’s of link and article directories at the same time, toolbars which will check page ranks and sites which will check page rank, backlinks and give an estimated value of your site all in one go.

Here are a few of the best SEO Tools:

Page Rank Checkers / Backlink Analyzer

dnScoop - dnScoop is a website which shows you a few statistics about the SEO state of your website. It shows you Google Page Rank, Inbound Links, Domain Name Age, Domain IP Report (See which other sites are hosted on the same server)

Page Rank Predictor - Want to find out what PR your site will have? Try here. I would not take this guesstimate as an accurate prediction though, more like a bit of fun.

Keyword Tools

Keyword Suggestion Tool - This tool will show you links to suggested keyword monthly search volumes and much more, so you can see what terms are searched for most on all of the search engines.

Hittail - Hittail tells you what keywords your visitors you are using to find your website from search engines. It also suggests what you should optimise your site for.

By: seo services

Origional Resource: http://www.freeseoarticle.com/the-best-seo-tools.html

Link Building is a painstaking process which is always on going. To get your website high in the rankings you will need to constantly be building backlinks with things such as link exchanges, article submissions, directory submissions, press releases and social networking.

In this guide we will give you a few tips on the best methods to start off with link building.

Link Exchanges

Link Exchanges or One way Link Building are a great way to get back links to your site from other sites with the same topic. This means that people who are visiting will be looking for a certain type of website which your site will be so they are more than likely to use your website to it’s full potential rather than browse for a minute and move on.

You can get Link Exchanges by browsing for sites in the same genre as yours and sending emails to webmasters saying why you think it will help their site to have reciprocal links on the 2 sites and will help generate traffic.

Article Submissions

If you write quality articles then people will want to read them. If you submit these to Article Directories then people will see how good your content is, and come over to your site to have a look at your other articles.

Make sure in the articles you have a link back to your site with the link text (anchor text) the keywords related to your site.

This is now doing 2 things, it is link building and

helping with traffic back to your site when people click these links.

Directory Submissions

Submitting to web directories is a never ending task although it is probably the single most important way of link building. Make sure you start submitting your site to directories gradually rather than adding to 500 directories one day and then not bothering for a month. This is because Google and other search engines will think something fishy is going on if a site suddenly gets 500 backlinks.

The best thing to do is when you do it gradually is to add to say 100 directories to get you started and then every couple of days add to 20 more.

There are a lot of tools on the market for automatic directory submission but the best way is to add these manually because you never know what information a “bot” will use when it adds your site to all of those directories.

There are some of the best directories below with their PR (Google Page Rank) listed next to them.

http://www.dmoz.org 9
http://www.lii.org/pub/htdocs/home.htm 8
http://www.femina.com 7
http://www.gogreece.com 7
http://www.sacentral.sa.gov.au/site/page.cfm 7
http://www.worldhot.com/ 7
http://www.123india.com/ 7
http://www.elib.org/ 7
http://www.ezilon.com/ 6
http://www.epooch.com/ 6
http://www.christiansunite.com/ 6
http://www.toronto1.biz/ 6
http://www.canadianeh.com 6
http://www.aardvark.co.za 6
http://www.nzs.com/ 6
http://www.aigam.com 6

Social Networking

Social Networking is a great tool for link building. If you are a user of Facebook or Myspace you will be able to build links back to your site quickly with bulletins, shared articles and other things to be able to gain lots of links and huge amounts of traffic.

If you are an advanced coder you will be able to code something like a Facebook Application which will be able to “give” the Facebook community something in return for your link being on their profile which could then be anything betweeen 1 and 1 million backlinks (Depending on how popular the application is)

Social Bookmarking

As well as Social Networking there is also Social Bookmarking (Confusing, huh?)

This is where you can share your favourite sites with friends and other internet users which can generate links and traffic.

There are many places where you can exchange social bookmarks with other people to add that extra link and when done hundreds of times again, builds backlinks.

The most popular Social Bookmarking sites are:

http://del.icio.us/ 8
http://www.digg.com/ 8
http://www.furl.net/ 8
http://www.diigo.com/ 6

Remember that Link Building is a very important process so put a couple of hours a week aside to go through and buid a few more back links or even pay somebody else to do this for you.

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